CHALLENGE

Zoey is the Docile's brand new chewing gum line. A product aimed at children and adolescents taht presents a playful concept which brings the gum's different levels of acidity. Zoey's visual identity brought a vintage, ludic and funny universe for children. The main idea is that the monster's illustrations explore the new sensations that the product can provoke.

zoey-chicle-design-packaging
PROJECT
PACKAGING – ZOEY
CLIENT
DOCILE
YEAR
2019

The zoey’s creative inspiration came from the exquisite and weird universe, having the 80’s as an aesthetic reference, which was a time marked by thilller movies showing tons of monsters and grotesque characters. The product line used the challenge as an asset for the concept – which is in vogue in the target audience – in order to have an even bigger engagement with the product. The Zoey project encompassed naming, branding, visual identity, packaging design and product line deployments

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zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging
zoey-chicle-design-packaging

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