CHALLENGE
The client is a national manufacturer of isotherms which had to replace its 32-liter cooler. The challenge was to design a new product that would meet the needs of different audiences: street vendors (professional use) and people in general (personal use).
PROJECT
CLIENT
YEAR
Developed to attend safety, utility and versatility requirements, the SUV thermal box was designed to fit different needs, such as work or leisure. The product has several functionalities that provide a more user friendly box also, the robust design ensures a more resistant and durable cooler. The product also stands out by its looks, using orange and gray as its main colors, breaking the chromatic pattern for the segment.
