CHALLENGE

Vibrant colors, simplified elements and direct communication to highlight ingredients of each snack, translating the brand's purpose of uncomplicated healthy eating into a nutritious and no-frills product. The idea was to bring a modern packaging to daily life.

design-embalagem-packaging-sao-paulo
PROJECT
PACKAGING – HEALTHY SNACKS
CLIENT
SUPER LABS
YEAR
2018

To create a new line of products, Super Labs decided to launch three flavours of healthy snack. The packaging project was listed and named 1, 2, 3 like other products of the company. The pack is a traditional stand up pouch, with a zip lock to ensure practicality.

Different from juices and soups, the snacks are not influenced by seasonality. Therefore, the product increased by 60% Super Labs’ revenues and facilitated the penetration on the Brazilian market due to a higher shelf life.

design-embalagem-packaging-sao-paulo
design-embalagem-packaging-sao-paulo
design-embalagem-packaging-sao-paulo
design-embalagem-packaging-sao-paulo

We bring results to our clients with workable and technically feasible solutions.