CHALLENGE
Vibrant colors, simplified elements and direct communication to highlight ingredients of each snack, translating the brand's purpose of uncomplicated healthy eating into a nutritious and no-frills product. The idea was to bring a modern packaging to daily life.
PROJECT
CLIENT
YEAR
To create a new line of products, Super Labs decided to launch three flavours of healthy snack. The packaging project was listed and named 1, 2, 3 like other products of the company. The pack is a traditional stand up pouch, with a zip lock to ensure practicality.
Different from juices and soups, the snacks are not influenced by seasonality. Therefore, the product increased by 60% Super Labs’ revenues and facilitated the penetration on the Brazilian market due to a higher shelf life.
