DESAFIO

We were challenged by Faber-Castell Brazil to rethink the organization of nine lines of colored pencils. We launched ourselves in extensive research, looking for discovering what was happening on the points of sales and in the minds of consumers. We observed the existence of two distinct groups: one made up of women buying for their children (``mothers``) and the other made by women buying for themselves (“gardeners``).

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PROJETO
RESEARCH COLORED PENCILS
CLIENTE
FABER-CASTELL
ANO
2018

We asked: When do you go shopping? How much do you spend? What is your preferred pencil? What is the packaging’s function? Through all the experiences, we were able to delve into our public’s universe and see the colored pencils through their perspective. The compilation of these findings generated a book to serve as a guide for the Faber-Castell team to work on a new product organization, aligned with the needs of each consumer profile.

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design-thinking-faber-castell-valkiria
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design-thinking-faber-castell-valkiria

We bring results to our clients with workable and technically feasible solutions.