BRANDING
Inspired by the fast food (panchos, hot dogs and hamburgers), we created the panchero concept: a restaurant that delivers tasty fast food made with the parrilla and craft beer all together.
PROJECT
CLIENT
YEAR
Panchero is a restaurant inspired by the latin culinary and by the famous fast food trailers from New York. We have translated it brand positioning into a visual identity to express a democratic, cool, simple and affordable gastronomic experience.
