CHALLENGE
Me Salva is a genuinely Brazilian educational platform, focused on high-performance didactic content for High School and University students. Founded in 2012 to offer lessons that are worth watching, the video tutoring platform currently reaches more than 500,000 people each month.
PROJECT
CLIENT
YEAR
Based on the understanding of the essence of the business and the goals of the people who heading it, we collaboratively defined a new brand positioning and a new visual communication language, which should be used to redesign the brand identity and all its developments.
