CHALLENGE
Our challenge in this project was to improve the user experience of the GV500i machine, to highlight the key elements that differentiate the product from its competitors, and to create a new history telling to be told by the sales team. The new faring took the product to another design level, even when compared to international competitors.
PROJETO
CLIENT
YEAR
Grazmec is a family business, located at the hub of agrobusiness in the south of Brazil. The company goal is to simplify the work in the field with innovative solutions. This is what we aimed with the redesign of the GV500i machine. It is an agricultural implement, ideal for the industrial treatment of seeds. During the project, our team maintained a close relationship with Grazmec engineers and draftsman. At each stage of the project we came together to add our design knowledge to our partner’s production and tooling expertise. The result was an equipment with an extremely innovative design for the category, a better experience for the user, and all of this, taking into account the production modes of the customer’s factory and without great expenses in new tools. Here’s how the machine was before and after the redesign.
