Kurotel is a health and spa center located in Gramado/RS. Valkiria was challenged by the company to redesign its brand positioning and strategy, in order to become more relevant, recognized and closer to a younger audience.
PROJECT KUROTEL – BRANDING
By understanding Kurotel’s history, tradition and clients, Valkiria defined a new brand ideal and redesigned its visual identity and stationary. Through its new visual language, Kurotel reinforces its purpose to take more health and wellness to its customers.
Kurotel’s symbol represents a traditional method created by the spa. This redesigned element was the key component of the brand’s typography. Moreover, Valkiria incorporated the date of the spa’s foundation in the brand to enhance important characteristics, such as experience and knowledge. Also, the new tagline allows the business to expand to different segments in the future.