CHALLENGE

The redesign of GranoSquare's brand was motivated by the company's need to consolidate itself in the category of healthy foods with a premium granola. The new packaging solution was designed to match this new identity and positioning and also to enable the increase of the product mix for the company's portfolio.

design-embalagem-grano-square-valkiria
PROJECT
GRANOSQUARE
CLIENT
GRANOSQUARE
YEAR
2018

With the new package, the colors had a fundamental role on identifying the granolas. Also the new hierarchy of information highlighted the new brand and its most relevant characteristics that consumers are looking for in this type of product, being essential to consolidate the new positioning, making it different from competitors and to increase sales by 25%.

design-embalagem-grano-square-valkiria
design-embalagem-grano-square-valkiria
design-embalagem-grano-square-valkiria
design-embalagem-grano-square-valkiria
design-embalagem-grano-square-valkiria
design-embalagem-grano-square-valkiria

We bring results to our clients with workable and technically feasible solutions.