CHALLENGE
The project consists of redesigning Dogueiros' package. Dogueiros is a pet food brand from Brazil. After an immersion on the client, we saw the need to change the company's positioning and presentation on the market. Winner of Brasil Design Award 2020 & Latin American Design Award 2021.
PROJECT
CLIENT
YEAR
The new design presents a consistent graphic project, with new colors, visual effects and friendly illustrations. Also, the new layout collaborates to clarify information on the package, highlighting the most important aspects. Finally, the project bets on a more ludic approach reflecting the happy and healthy relationship between dogs and humans.
Besides a new package, the project was important to the strategic transforming process of the company. The redesigned graphic design inspired a complete renovation on the brand’s visual language. Therefore, illustrations, typography, colors and new visual elements were used on the communication and several other brand’s touch points.
