CHALLENGE
Cervejaria Bellavista's Branding project was hired by a family business founded in 1924, which had its start as a brewing company back then. As years went by, the industry directed its product's portfolio to non-alcoholic beverages, leaving the brewing production behind for almost a century. After all these years, we were comissioned to help them to take up their dream: to brew.
PROJECT
CLIENT
YEAR
We needed to immerse into the 100 years company’s history in order to recover the brewing historical imaginary and rebuild a aesthetic which should be classic as well as actual and modern. Our demands were Branding, Naming, Brand and Product Positioning, packaging design and advertising.
The results of the Bellavista’s market entry were above all the projections and expectations. The special beer styles – American IPA, Belgian Blonde Ale, Weiss and Witbier – sold 10 times more than expected, while the premium lager beer sold 7 to 8 times more, showing that the identity consistent with the company’s history coupled with the target audience’s understanding and the high quality product is converted into an above-average result for the business and the niche market, entering the segment of premium and special beers, taking the largest breweries as competitors.
