IDENTIDADE VISUAL
The project consists on a new visual language to Box 1824, a renewed company with a big research know how. Box redefined its value proposition and faced the need to review its visual identity as well. Therefore, we have created a new visual universe to the brand, reflecting its desire to be seen as an transgressive organization. Winner of Latin American Design Award 2021.
PROJECT
CLIENT
YEAR
The new visual language was created based on the idea that any type of research reflects the way that each individual sees the world. Thus, we developed icons that changed with the observer perspective.
Moreover, we have defined new grids, typography, colors and elements that connected with tridimensional forms. Our main goal was to demonstrated Box’s transgressive DNA.
The result was a new brand key visual, creating different visual guidelines to enhance the company’s communication. Also, the new visual system guided a transformation in website, presentation templates and social media.
